During the Event, industry specialists and Oracle representatives explained how the Company is increasing its leadership in the On Demand market through very easy to use CRM solutions with innovative capacities, which allows listening, watching and the most important: understanding the Customers needs.

With the idea of Proximity to Customers as the key to perdurability and business success, the most important issues exposed were:

• Oracle’s Strategy to become the biggest Complete Business Solutions Vendor in the world, exposed by Horacio Fernandez (President of Oracle Mexico).
• The explanation of the concept CRM 2.0, a CRM strategy based on a new way of communication with Customers, using mainly, the neuronal communication webs and its shared contents.
• The exposition of the new CRM evolution areas and the trend of implementing friendly applications which won’t require training.
• Presentation of the CRM Siebel On Demand Release 15 Demo.
• The benefits of CRM Analytics in organizations.
• Debate on the Benefits of CRM 2.0.

Interservices participation in this event allows us not only to be updated in matter of our main Partner’s Applications and Technology, but also to strength even more our strategic positioning as a Oracle Partner in Mexico and Latin America.